June 2014

Moonfruit is a UK-based company that offers a free website builder as well as a website building service. is a hub of showcasing the company’s work and the service as well as a portal for the user to log in to the dashboard.

At 2014, the company wanted to redesign the website. I worked with another UX designer, PM, engineers, and content manager on the project from beginning to end. The whole process included the competitor research, analysing the site traffic and clicking heat map, reviewing the information hierarchy and the sitemap, and finally creating wireframes, visual design and the content. The outcome was a responsive, easier-to-navigate and simple one page website with compelling customers’ successful stories.